Food is psa
Thirty second motion graphic PSA for All Faiths Food Bank in Sarasota, FL with a purpose of encouraging donations through volunteer service, money, or food donations.
Client: All Faiths Food Bank
Design and Animation: Kirsten Elharda and Kyle Leicht
Photography: Kirsten Elharda and Kyle Leicht
Type Design & Compositing: Kirsten Elharda
My partner, Kyle and I wanted to focus and drive home the fact that not all of us are fortunate to have a meal three times a day. Many people sadly toss and waste an abundance of food daily while others are struggling to survive. In order to convey the reality of the situation, but not too strongly, we decided a playful approach to the animation. Through colors and the movement, we wanted to engage the audience by igniting their taste buds!
Original Animatic
First Initial Style frames & Type Play
BTS: Arrange fruits/vegetables accordingly within framing for later compositing.
